Why advertise on Radio?
Radio is an incredibly successful and cost effective form of advertising. Radio sells with immediacy. A massive 83.9% of the New Zealanders aged 10+ listen to a radio station each week.*
Successful advertising is all about getting your message to the right audience. Radio advertising enables you to reach a particular demographic, due to each station’s targeted audience. It’s a powerful way to target consumers in a unique and low-cost manner. And being a portable medium, New Zealanders listen to the radio anywhere – at home, work or in the car.
*The Total New Zealand Radio New Zealand Audience Measurement Survey, 2016.